About Us

It’s not about us… really!  It’s about the world around us, and how we can make it better.  We believe there’s an ideal balance between head and heart – between real data and human intuition – that brings out the very best in people and teams.  That’s why we created DataIn2it – a company that builds amazingly usable products to help teams align to their core purpose and support each other in the things that matter most.  

We have worked in enterprise product development, human centered design, analytics, and change management and have served small and large companies in tech, construction, manufacturing, telecom, healthcare, entertainment and not-for-profit organizations.  

We’ve observed a pervasive problem across industries that consumes managerial energy, frustrates individuals and thwarts an organization’s journey to success:  

Teams are losing the link between their day to day tasks and their key goals.

This results in multiple pain points including missed targets, operational inefficiency, poor morale, and competitive disadvantages.  The problems grow worse as the number of tools and data sources increases, as teams become more distributed and work becomes less structured.

We’re passionate about enabling organizations to turn the tide and solve this problem at its core.  Exit chaos. Enter GoalCheck.In.

Join the goal conversation!